SystemX Seminar presents Beyond the hardware: Why you should launch a brand, not just a product

Beyond the hardware: Why you should launch a brand, not just a product
Thursday, November 8, 2018 - 4:30pm
Huang 018
Beau Oyler (Enlisted Design)
Abstract / Description: 

In the race to launch a product, the concept of "brand" is often an afterthought. Truth is, building a brand is basic to product survival. Good branding communicates quality, credibility and value. It outlives product cycles and inspires customer loyalty. So, how is an effective brand crafted? Diving into a collection of case studies, this talk will explore why design is essential for thinking beyond the hardware to create a brand that fosters an emotional connection between person and product.


Beau Oyler is a design entrepreneur. He is the founder and principal designer of Enlisted Design, an award-winning multidisciplinary design agency. There he leads a team in creating next level brands and products that change lives and grow markets. He is passionate about making good design accessible to everyone, believing the most ordinary object can be reimagined to elicit an emotional connection. He also believes the process is as important as the product, and is known for his unique ability to collaborate with his clients who range from Fortune 500's to small startups. His designs have received every major award, including Red Dot, IDEA, GOOD Design, The Dieline, and WIRED Editor's Choice. Enlisted has been recognized on such lists as Entrepreneur 360's Best Entrepreneurial Companies in America, San Francisco Business Times's 100 Fastest Growing Private Companies (2 consecutive years), and Fortune's 2018 100 Fastest Growing Inner City Companies in America. Beau has appeared on ABC's hit TV show, Shark Tank as well as the "40 Under 40" lists of Diablo Magazine and San Francisco Business Times. When not at Enlisted, you'll find him cycling, surfing, hiking and exploring the world with his wife and two adventurous kids.