European Entrepreneurship & Innovation Thought Leaders Seminar

European Market Entry Strategies for Tech Startups
Monday, February 2, 2015 - 4:30pm to 5:45pm
Hewlett 201
--see event details--
Abstract / Description: 

In Session Four, we present senior executives from leading New York and Silicon Valley startups (3D printing and B2C e-commerce) that are currently entering or expanding into the European market. Our speakers will discuss 'lessons learned', why and how they entered Europe, costs and benefits of expanding in Europe, the different approaches and channels used, and what advice they would give to new Valley tech firms who plan to move beyond the North American market in the next year.

Mondays 4:30pm @ Hewlett 201 Auditorium [ @Europreneurs ] Stanford Engineering's 'European Innovation & Entrepreneurship' (ME421) is a weekly speaker series - now entering Year Seven - that presents industry leaders from Europe's hitech startup, venture finance, corporate, university research & technology commercialization communities to share their insights and experiences with aspiring and veteran entrepreneurs from Silicon Valley.


Jennifer Lawton - CEO, Makerbot Industries (NYC)
Jennifer Lawton was named CEO of Makerbot in 2014. She has been with MakerBot since 2011 and has been responsible for the overall strategy and growth of the company, including strategic partnerships, product development, and retail. In addition to her work with MakerBot, she is a respected company builder, technologist, and advocate for fostering entrepreneurship. In 1991, Lawton co-founded Net Daemons Associates (NDA), an information technology consulting firm. With Lawton as CEO, NDA was recognized on the 1998 Inc. 500 list of the fastest growing privately held U.S. companies, and on the Deloitte and Touche Fast 50 and Fast 500 lists for 1997 and 1998. In 1999, Net Daemons was acquired by Interliant Inc. (formerly Sage Networks), where Lawton served as a senior vice president. She later worked as an entrepreneur-in-residence with Softbank and Mobius Venture Capital.

Bastian Purrer - Head-Global Growth, Homejoy (SF)
Bastian is currently in charge of global Growth/performance marketing at Home Services marketplace, which is currently expanding to three European markets. Previously, Bastian - a German native - worked for four years for the European incubator Rocket Internet as one of their leading experts on Growth and Digital Marketing. Rocket Internet is the leading online venture building outside the US and China, recently went public in Germany, and is famous for its execution and fast international expansions. At Rocket, Bastian was an early member of Citydeal, which grew the daily deal model into 40 countries, including all of Europe, before selling to Groupon. He then helped Groupon establish their market-leading brand in Japan and Korea. After 2 years at Groupon, Bastian joined South-East Asia's largest online fashion retailer as Chief Marketing Officer. Zalora now has several million users and received more than $200 million in outside funding. In 2013, Bastian started his MBA at Harvard Business School, but left the program last summer in order to join Homejoy.