Can quantum computers meet the tantalizing promise of solving complex calculations - such as optimization problems or database queries - faster than classical computers based on transistor technologies? Although IBM recently opened up their five-qubit programmable quantum computer to the public to tinker with, the holy grail of a useful large-scale programmable universal quantum computer is decades away. While working mid-scale programmable special-purpose quantum optimization machines exist, a conclusive detection of quantum speedup remains controversial despite recent promising results. In this talk, a head-to-head comparison between quantum and classical optimization approaches is given. Current quantum annealing technologies must outperform classical devices to claim the crown in the race for quantum speedup.